PRINCETON, N.J. – With the NCAA’s adoption of a new policy allowing student-athletes to use their name, image and likeness (NIL) in a commercial manner, the Ivy League has adjusted existing rules to permit student-athletes to engage in NIL activity. 
 
While the NCAA legislation takes effect today, all changes are subject to state law and institutional policies and all remain true to foundational NCAA and Ivy League prohibitions on pay-for-play and impermissible recruiting inducements. 
 
“One of the fundamental philosophies of the Ivy League is that student-athletes should have the same opportunities as all students, including the option to engage in projects that use their name, image and likeness,” Ivy League Executive Director Robin Harris said. 
 
“These changes to the landscape of intercollegiate athletics bring contemporary opportunities — in and beyond sports — to our ambitious and innovative student-athletes and are now more closely aligned with similar potential endeavors available to all students. I strongly encourage our student-athletes to be patient and prudent as these first-time experiences become available, because this is an evolving and complex situation.”