Porsche will be an Official Partner of the Ivy League overall and the Ivy League Men’s and Women’s Basketball Tournaments specifically
Princeton, N.J. — The Ivy League is pleased to announce a groundbreaking multiyear relationship with Porsche to be an Official Partner of the Ivy League. JMI Sports, the official marketing rights agency of the Ivy League, negotiated the agreement with Porsche Cars North America and Excel Sports Management.
Porsche will activate at major Ivy League events, including the Ivy League Men’s and Women’s Basketball Tournaments on March 10 and 11 at the iconic Palestra on the campus of the University of Pennsylvania in Philadelphia. Leading up to and following the Ivy League Basketball Tournament, Porsche will have a year-round presence at championships and other Ivy League events.
“I am delighted to welcome Porsche as a partner of the Ivy League,” said Executive Director Robin Harris. “Our student-athletes thrive on challenge and push themselves to be the best they can be on and off the field. We are excited to work with an organization that shares our values.”
Jacob Harb, Porsche Cars North America Vice President of Area East, stated, “On behalf of all our Porsche dealers, employees and customers, we are proud to support the Ivy League ideals of excellence in academics and athletics.”
As part of the deal, Porsche will also be an Official Sponsor of Penn Athletics. In addition to the partnership with Porsche, JMI Sports has also reached agreements for the Ivy League with Coca-Cola, Nike, Citizens Bank and Under Armour.
“We are very pleased to add Porsche to the select group of partners for the Ivy League,” said Erik Judson, CEO of JMI Sports. “The brands of Porsche, the Ivy League and Penn fit extremely well together, and we look forward to unlocking the collective value of this important relationship for years to come.”
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ABOUT PORSCHE
Established in 1984, Porsche Cars North America, Inc. (PCNA) is the exclusive U.S. importer of Porsche 918 Spyder, 911, Boxster and Cayman sports cars, the Macan and Cayenne SUVs, and Panamera sports sedans. Headquartered in Atlanta, Georgia since 1998, PCNA is also home to the first Porsche Experience Center in North America featuring a module-based 1.6-mile driver development track, business center, human performance center, and fine dining restaurant. PCNA employs approximately 300 people who provide parts, service, marketing, and training for 188 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand’s 65-plus year history and leadership in the advancement of vehicle performance, safety and efficiency. PCNA is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany. For more information, please visit
www.porsche.com/usa.
ABOUT JMI SPORTS
JMI Sports is a full-service collegiate marketing firm providing the highest quality management of athletics multimedia rights and breaking new ground in the creation of Total Campus Marketing programs, maximizing the economic potential of universities. Clients include Clemson University, University of Kentucky, the Ivy League, University of Pennsylvania, as well as Columbia University and the University of Georgia (both in a joint venture with IMG College). JMI Sports is also a highly regarded project manager for the development of collegiate and professional sports facilities. JMI Sports was founded in 2006 by CEO Erik Judson, and technology entrepreneur John Moores, former owner of the San Diego Padres. For more information, please visit
www.jmisports.com.
ABOUT EXCEL SPORTS MANAGEMENT
Excel Sports Management is an industry-leading management and marketing agency that represents talent, brands and properties across the sports landscape. A two-time Sports Business Journal Award winner, Excel’s diverse client roster includes hall-of-famers, blue-chip companies and some of the most historic teams in sports. Excel consulting works on an end-to-end basis helping corporate clients get the most out of sponsorship and sports marketing investments. For more information, please visit
www.excelsm.com.